employer brand: be visible!
FWD Recruitment offers HR marketing services that will allow you to promote your employer brand in order to make yourself visible and attractive to potential employees. Deploy your employer brand in order to position yourself as an active and dynamic player in the eyes of local and international talents. Increase your attraction potential with several effective Web solutions, stand out in a sea of companies looking for the best talents!
ensure your presence
The first thing potential employees do is check out your website and social media to get a feel for your company culture and see what you're up to. You want to be present and active!
01.
Reach your future employees
Generations Y and Z are on the web and social networks all the time. Be there!
02.
Recruit effectively
Inspire future talents to come and work with you by creating an inviting atmosphere that you will project on your networks.
03.
Positioning
Convey your employer brand by strategically positioning yourself as an active player.
04.
Strengthen your relationships
Strengthen the trust that your employees have in you, but also of your current customers and collaborators .
The Pillars
Guidelines to support your employer brand
career microsite
Your showcase to attract future employees. A new dynamic site that makes you want to apply for your job! It also aims to centralize recruitment to make it more efficient.
social networks
“Out of sight out of mind”. Posting on your networks will ensure you have a constant presence that will maximize your recruitment and strengthen ties with your current and future employees as well as your customers.
google ads (SEM)
By using Google Ads, you ensure that you are visible to anyone looking for the type of job you offer, and in the right geographic area for your business.
external newsletter
A great way to build an audience that is listening to your opportunities with a newsletter that reflects your image. A job alert is sent as soon as a recruitment need arises.
internal newsletter
Sent quarterly or monthly, it helps build employee loyalty so that they feel part of the same family, and equips and informs them.
marketing support
Ensuring the consistency of your brand image across all touchpoints and documentation is important! It consolidates and strengthens your image!